Our Philosophy

Working globally to find innovative solutions for cancer prevention

Consuming risky forms of smoked and smokeless tobacco kills more than seven million people worldwide, annually. These deaths are entirely preventable if adequate cessation support is provided to the users on time.

Obesity is becoming a leading preventable cause of cancer across the world. Research shows that being overweight or obese is a cause of twelve types of cancers. Addressing childhood obesity is crucial in preventing the disease and death burden from cancer and other non-communicable diseases.

Health is about choices that people and their advisers make.

If there is a preventable cause for a non-communicable disease, then there must be ways to communicate that to the public. This has to be honest, accurate and humane. At CHRE, we live by that approach to health communication and interventions- both at the population as well as the individual level.